Liquirizia
Elenka product code 432
A cream paste carrying the full fragrance of liquorice, at 100 grams per litre of mix. It is a polarising flavour and a deliberately useful one — the people who want it want it specifically, and they remember which gelateria has it.
Specification sheets are supplied to trade customers on request.
About Liquirizia
Liquorice divides a room, and that is the reason to carry it rather than the reason not to.
What it is
A cream paste that Elenka describes as adding the full fragrance of liquorice, dosed at 100 grams per litre of finished mix. In Italy it is a standard cabinet flavour, particularly in the south; in Australia it is almost unheard of in gelato and thoroughly familiar as a confection.
The economics of a polarising flavour
The instinct with a divisive flavour is to leave it off the board, because most customers will not order it. That instinct measures the wrong thing.
A flavour that half of customers dislike and five per cent seek out specifically is worth more than a flavour that everyone finds acceptable, provided it costs you one tub. The five per cent do not choose it over your other flavours — they choose your gelateria over another one, because nobody else has it. That is a different and more durable kind of sale.
What it requires is treating it as a permanent minor line rather than as a rotating special. A flavour people travel for has to be there when they arrive.
Dosage, and why not to go higher
One hundred grams per litre of mix. Liquorice is a dominant flavour with a narrow window: correct at 100, and medicinal above it. That transition is abrupt rather than gradual, and once a customer has read a tub as cough syrup they do not revisit it.
If the flavour seems weak at mix temperature, taste it again frozen before adjusting. Cold suppresses aromatic perception considerably, and liquorice is one of the flavours that recovers most on freezing.
Presentation
It will come out grey to near-black depending on the base. Label it clearly — an unmarked dark tub gets taken for chocolate, and a customer who ordered chocolate and got liquorice is a complaint rather than a discovery.
Pair it on the board with the other assertive flavours rather than among the creams. Next to zuppa inglese it reads as a gelateria with a point of view; next to vanilla and chocolate it reads as an oddity.
What we do not publish
Ingredients, allergens, shelf life and storage conditions are absent from this page because no Elenka specification sheet is held for the Australian range. Absent means the data is not held, never that the answer is no. Request the sheet for any product you are considering and we will obtain it.
Technical specifications
| Recommended dosage | 100 g per litre of mix |
|---|---|
| Format | 3 kg pail, 4 per carton |
| Applications | gelato, semifreddo, single-portion dessert |
| Elenka product code | 432 |
Full specification on request
The ingredient list, allergen declaration, shelf life and storage conditions for Liquirizia are provided on the Elenka specification sheet. We supply it on request — please do not rely on the product name when answering a customer allergen enquiry.
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Elenka's first product, invented at the turn of the 1960s and still made: a highly concentrated extract that gives gelato the aromatic, Alchermes-scented character of the Italian trifle it is named after. Thirty grams per litre of mix is enough, which is why the pail lasts.
Code 3032.6 kgVaniglia Naturale
A natural vanilla paste dosed at 30 grams per litre of mix, which makes it one of the most concentrated products in the range and one of the easiest to overdose. A 1 kg pail carries about 33 litres of finished gelato.
Code 1521 kgCassata Siciliana
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Code 737N5 kgArachide
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Frequently asked questions
Will it sell in Australia?
In small volume, reliably, to people who seek it out. Liquorice is not a flavour anybody tries on impulse, so it works as a permanent minor line rather than as a rotating special — its value is that it brings a specific customer back rather than that it moves volume.
How much do I use?
One hundred grams per litre of finished mix, and resist going higher. Liquorice is dominant, and an overdosed tub tastes medicinal rather than strong — that switch is abrupt and hard to unhear.
What colour will it be?
Grey to near-black, depending on the base under it. That is part of the appeal for the customers who want it and part of why it needs a label — an unmarked dark tub gets mistaken for chocolate.